The internet was suddenly a buzz, “outdoor women are faking it!” The world of social media was aghast because a 19-year-old model from Australia had exposed the raw underbelly of her reality… The photos she posted to her Instagram account were staged, shot by a professional photographer, and she wasn’t actually having any fun at all!!! Color me shocked, shocked I tell you! With headlines like: “Essena O’Neill: The Instagram Star Who Quit Social Media,” it didn’t start off as a story that would get my attention, but before long the internet had worked it’s magic and morphed her outcry into an area that fell squarely into my lap… an article that seemed to question the legitimacy of outdoor women on social media, “Op Ed: Is This Real Life? Outdoor Women on Social Media,” started showing up all over my social networks.